Flyers are the #1 BEST way to advertise your local preschool. Here’s a few of the best preschool flyer distribution tips!
How far away should you go? Is there a formula to figure it out? We’ll help you design an advertising strategy that works best for your preschool.
Is Your Preschool Competing With All Those Daycares?
There are probably a lot of day care centers and home daycares in your area. That is because there are a lot of working families with young children who need full time childcare for their children. But how will your preschool compete with the 50 day cares in the 10 mile radius from your location? It won’t!
Your preschool does not need to compete with all of the day care centers. Parents who need full time childcare are not your target market. You cannot meet their needs; therefore, you do not need to try to market to them.
Who Is The Target Market For Your Preschool?
The target market that you need to reach falls into one of four categories:
- The Stay at Home Parent
- The Work at Home Parent
- The Part Time Working Parent
- The Working Full Time, BUT values preschool enough to have someone (friend, grandparent, caretaker, etc.) bring their child to your preschool
The parents who fall into the above categories are not looking for the service that a daycare provides, but they DO need the service you provide. Your flyer on their door may be exactly what they are looking for.
How Do You Know How Far To Go To Distribute Your Preschool Advertising?
So, how many of these families should you advertise to? Maybe your preschool is in a huge city, or maybe it is in a suburb several miles away from a large metropolitan area. Do you blanket the entire area with your flyers? Do you hang a flyer on all 250,000+ homes in your city? Maybe your home preschool is right in the middle of a sizable subdivision. Perhaps that would be a large enough area to distribute your preschool flyers?
Here are some questions to ask yourself to help you narrow down your distribution area: When you think about driving from your home, what feels like too far for you? How far are you comfortable driving to take your children to extracurricular activities? About 10 minutes away? 30 minutes away?
Your answers to these questions may vary depending on the area where you live. In the heart of New York City, 5 minutes may be your ideal distance, but in rural Missouri it may be closer to 45 minutes. Whatever the answers are to those questions, you now have a way to know exactly how far out you should distribute your preschool flyers.