You’ve created a wonderful preschool, now how do let people know about it? If you want the best bang for your buck, this is hands-down the #1 BEST way to advertise your local preschool!
Follow this simple 3 step formula will fill up your preschool in no time.
Step 1 – The Flyer
Design a preschool flyer on brightly colored paper. You want it to be very eye-catching. Design it with a tri-fold design. After it’s folded, you want one of the outside panels to say, “Preschool Now Enrolling! Only 2 spots left!”
The reason you want it to say only two spots left is because you don’t know how many spots will be available when a potential family calls you. There might be only two spots when they call, but if they put off calling you because they think there are a lot of spots left, they may miss out on all of the spots. The “Only two spots left” spurs them to take action now!
On the rest of the flyer, below the top panel, add your class times, tuition rates, and location. On the bottom panel say, “Call now to reserve a spot and take a tour of our preschool,” with your phone number, and website address. Throughout the flyer add your unique selling points, the things that make your preschool awesome.
Where Do You Put These Flyers?
These flyers need to go on the front doors of every home in the subdivisions near your preschool. These kinds of homes, on ¼ acre or less lots, are called starter homes, and they are usually the first or second home a family buys. Your target market is stay at home or part time working parents with young children and those kinds of families tend to live in subdivisions.
Put these flyers, using a small piece of tape, at eye level on every front door in these subdivisions. Hang the flyer with the words “Preschool Enrolling Now” facing out so that your brightly colored flyer advertising your preschool is the first thing people see when they come to their front door.
Step 2 – The Phone Call
As you hang all these flyers, soon your phone will ring and the person on the other end will say, “I’m calling about your preschool. Do you have a spot left?” Resist the urge to scream and jump up and down, at least until you’ve finished the phone call.
Follow a well-rehearsed script for this phone call. Your well-designed flyer and website will already have done the selling for you. All you need to do is lead them down the path to sign up for your preschool, but the phone call isn’t where they will do that just yet.
After you have a conversation about their child and which class they are interested in, to book a tour with them toward the end of the phone call use these words: “Let’s go ahead and set that time for you to go ahead and take a tour. It usually takes about 25 minutes. I’ll tell you all about our preschool, and at the very end I’ll ask, ‘Would you like [insert name of child] to come to our preschool?’’ This is called pre-framing and it sets them up to expect that question at the end of the tour.
Step 3 – The Tour
When the parent and their child show up for the tour, you again need to follow a well-rehearsed script to insure you cover all of the main points. Be sure you go over your preschool calendar, your school policies, and all the fun activities you do during your school year. And at the very end, ask that question again: “Would you like [insert name of child] to come to our preschool?”
Following this 3-step formula is the best way to advertise your preschool. Give it a try! You’ll be glad you did.