Why The HOME Part of Home Preschool Is So Valuable To Parents
If you think everyone wants a free preschool or a facility preschool… think again, because there are tons of benefits of home preschool! Especially when things are going on that makes the world seem like a scary place, parents want to draw their circle of influence a bit tighter and a home preschool for their child allows them to do that.
The Perfect Bridge Between Home And School
When parents come to tour your home preschool they will feel right at home, just as their children will in your preschool classroom. You will also wow then with your professionalism. You will have your centers set up, you will show them your age appropriate curriculum, you will talk about your policies and procedures, and all the while they and their children will see, feel, and experience the homelike atmosphere you painted on your flyer. When they leave your home, they will believe that your home preschool is better than a facility preschool for their child.
What Are The Benefits Of Home Preschool Compared To A Facility Preschool School?
Public schools have a cold feel to them. They are large buildings with sprawling grounds and they have lots of people. Often the adults have duties up near the building and not a lot of them will be out on the far reaches of the grounds. With all the craziness of school shootings and child abductions in the world parents like the idea of a small, cozy, warm environment for their children. Your home preschool feels like HOME and not a cold building of the corner.
The small feel of a home preschool or a private kindergarten is a benefit to parents. Part of what parents consider when choosing a preschool for their child is whether or not it feels like family. They may not express that desire in their questions, but they will notice the atmosphere and it will play into their decision making about where their child attends preschool.
But Is A Home Preschool As Professional As A Larger Preschool Facility?
Oftentimes when a parent comes to tour your home preschool, they are just expecting preschool classes that their child will attend a few times a week. It is up to you to set the tone of professionalism from the very beginning.
Of course, your preschool room and materials will be clean, in good repair, and well organized, but beyond that, you will also have a Welcome Kit for your preschool families containing a Policies and Procedures Manual, a calendar for the year listing all your events and field trips (That you families can attend for free, of course), and a free branded T-shirt for their child. You will let them know how and when their child’s skills will be assessed. You will wow them with your communication. They will know that they will never have to worry or wonder how their child is doing or what their child is doing.
There are a lot of benefits of home preschool if it is done in a professional way.
How Can I Convince Parents That A Home Preschool Is Better Than A Facility Preschool?
The main reason for a child to attend preschool is to gain the skills and confidence they need to succeed in school once they start kindergarten. But up until this point in their lives the child has probably been home with mom almost everyday of their lives. Parents know that kindergarten will be at a larger public, private, or charter school, but they may not be ready to leave their little one at that kind of facility just yet. Enter your in-home preschool.
A home preschool, by definition, is in a home. And because it is in a home it has the look and feel of a homelike atmosphere. It feels warm and cozy and comfortable. But is an in-home preschool just preschool classes a few times a week? Is it professional? Is it where parents want their child to be?
What Should I Say in My Preschool Marketing About My Home Preschool?
Parents may be feeling the hesitation to take their child to a large facility preschool several times a week, but then they get a flyer advertising your home preschool. What do you say on that flyer to entice them to check out your program?
Your flyer needs to include words like homey, warm, homelike, and family. You need to paint a picture of a place where their child will be loved and nurtured while also receiving a premier education. The perfect home away from home to prepare their child before they enter the big school facility for kindergarten.