After successfully running my own preschool for 10 years, I’ve answered thousands of phone calls and signed up over 1,000 students over the past 10 years, so it’s safe to say I’ve perfected the process of signing up students so much that I sign up 90% of the families that call me on the phone asking about my preschool.
Because I know how difficult it can be to sign up preschool parents when you’re starting out, I’ve written down the EXACT system I use so you can confidently sign up your own students and fill your preschool quickly. This system, when followed correctly, will help you increase your sign-up conversions and lower your need to be “sales-y.”
This Perfect Sign-Up Formula is to be used AFTER you’ve put out your marketing and you’re now ready to CONVERT parents into preschool families. It works for both local and online preschools (the formula for online preschools isn’t covered here). But first, a word of caution: Do not skip a step, and don’t try to “change” the process inside each step. After all, it’s proven to work.
The process for signing up students varies:
- Local: Call now to reserve your spot and take a tour
- Online: Register now to reserve your spot and get a free 1-week trial
Similarly, as you see in the image the marketing process is different slightly, as a local preschool includes a phone call and tour to sign up, whereas an online preschool has them sign up online without a phone call and tour.
STEP 1. INCLUDE 7 POINTS IN ALL YOUR MARKETING
To teach you the first step in The Perfect Sign-Up Formula, let’s first start with a story to illustrate a very important point.
When I was pregnant with my 5th child (yes, I know, that’s a lot of kids!) we went shopping for a bigger car. After doing my research on the safest, most cost effective, and rewarding car that could fit my family, we finally decided on a Honda Odyssey.
While doing my research, I came to find out that low mileage was my first priority, and low price was right behind. That’s when I discovered my biggest pet peeve in the car shopping experience:
Finding the right car, with the right mileage… but not knowing what the price was!
You see, I did all my shopping online because I didn’t want to actually come face-to-face with a salesman. And sometimes I would click on a link from a dealer, look at all the pictures of the car, check out the mileage and the features, and then scroll around for about 30 seconds trying to find the price. But all I would find was “Please contact the dealer for price.”
How frustrating! I didn’t want to call the dealer, who inevitably would then have my name and number and call me back, trying to sell me a car in the future. What if I had to call 3 dealers to find prices? Then I would have 3 dealerships hounding me for the next few weeks!
I had found the perfect car, but I still didn’t know if I could afford it. So what does buying a Honda Odyssey have to do with learning how to sign up preschool parents and creating your preschool marketing plan?
A lot, actually.
You see, buying a car is like choosing a preschool.
One of the biggest myths in marketing is that if a company can make their product/service irresistible enough to customers, then price isn’t really an issue; but if it becomes an issue, in the end at least they’ll be talking to the customer and can try to convince them that their product/service is worth it.
Sounds a little “sales-y” to you, doesn’t it? I don’t know about you, but when I created my Perfect 3-Step Sign-Up Formula, I made sure it required as little “selling” on my end as possible!
What these companies forget is that customers make decisions
EVERY DAY based on quality AND price. I mean, how many times do you walk into a store to go shopping and end up looking at a price tag? Or hundreds of price tags?
Every time you consider buying an item, you weigh the benefits to the cost. And if it has enough benefits to warrant the cost, then you buy that item. You’re constantly weighing your budget to how many items can fit into that budget, and choosing a preschool is no different.
So what’s a prospective preschool parent supposed to do when they receive a flyer about your preschool, and after they get so excited about it, realize they can’t find a price anywhere on your materials. What’s going on in their heads? “Can I afford this?” “Maybe they didn’t list the price because it’s expensive.”
Do you really think they’re going to call you to find out how much it costs? They’re not even ready to make that commitment to take the first step of communication with you, let alone be led down some path where they might be asked to come take a tour.
Because as much as they might love your preschool, they don’t want to be let down later on by knowing they can’t afford it.
So while this story helped illustrate the reason behind including pricing on all your marketing materials, your marketing plan extends way beyond just including pricing.
You should include as much as you possibly can about your preschool.
For the best results, post these 7 Key Points (plus lots more!) on your website and every flyer, postcard, and brochure you hand out.
1. Your Tuition
As explained in the previous story, price rules most spending decisions, so be sure to include your tuition.
2. Your Class Times
Have multiple classes? Post them all! What may not work for one parent might work for another.
3. Call to Take a Tour
You don’t want strangers showing up to find out more info. Your time is valuable, so make sure they know they need to “Call today to take a tour and reserve your spot.”
4. Not a Daycare
Don’t compromise. You chose to start a preschool, so refer any daycare calls to reputable daycares in the area. Make sure they know you’re “Strictly a preschool, not a daycare.”
5. Your Location
Even if you live in a small town, parents want to know how far they’ll have to drive to get to you. List an address, or if you prefer, cross-streets or general area (i.e. “Next to the city park!” or “Inside the Brentwood subdivision!” etc.) It also opens the conversation about it being in a home.
6. Ages Accepted
Usually you’ll teach 3- to 5-year-olds, but if you also teach “Independent Almost 3-year-olds” be sure to put that too.
7. Website Address
We live in a social world, so include your website address on all flyers. If posting online, include your Facebook, social media pages, or review sites.
Why must you give SO MUCH information about your preschool, you ask? Isn’t it better to just give a little, get them interested, and sell them on the rest later? Sorry, folks, but “selling” and “convincing” them in the future is just a huge hassle, and we’re not in the sales business.
We’re in the preschool business, where you need to be straight-forward about how you run your preschool, and if they don’t like it, that’s okay. They probably wouldn’t have signed up in the first place.
I know that’s a bit dramatic, but I’m thinking of one of my students who mentioned to me that she’s super nervous about pleasing every parent, and often will change one of her policies just to accommodate that parent’s wishes. Don’t discount her just yet… because she was a lot like ME before I finally grew a backbone and decided how to run my preschool like a business.
Now, it doesn’t mean that you can’t ask for parent feedback and try to IMPROVE your preschool. On the contrary: please, please, please, always make your preschool better every year and use parent feedback to help you grow.
But it certainly does mean that if you were planning your preschool to be a certain way because you felt strongly enough about it, then stick to your guns! Now, if you’re thinking to yourself, “But if I post everything about my preschool (including prices), then parents might not call me.”
Then I would probably reply: “If they don’t call you, then there’s some reason why they would never sign up their child in the first place. And why waste your time trying to convince someone who won’t sign up their child?”
I don’t mean to be rude by saying that your time is valuable, but isn’t it? You have a family to love, preschoolers to teach, and a business to run. Not to mention anything you want to do in your spare time.
So make your time you spend on the business as productive as possible, instead of wasting your time trying to convince people why they should sign up in your preschool.
For instance, up until last fall, by using my Perfect 3-Step Sign-Up Formula, I had a 95% rate of parents calling me about my preschool and then taking a tour. From that point, I had a 95% rate that they would sign up. So you can see that I had done a great job of weeding out non-interested parents way before they even called me.
And that’s because I followed my preschool marketing plan of putting all my preschool’s information on our flyers and website, so I only received calls from viable leads.
(NOTE: My ONLY method of marketing was flyers, online traffic, and word of mouth, as my preschool was in my home and I couldn’t put up any signage.)
But when we opened our second preschool location and put a huge sign in the front yard advertising our preschool, my conversions fell WAY down. All of a sudden I had 2x as many calls, but only 75% of them converted into a tour.
Why the difference, you ask? Because so many passersby thought we were a daycare… all they saw was the sign and the children, so after I found out on the phone they needed childcare, I didn’t ask them to take a tour.
Thankfully, my rate of parents signing up after having a tour stayed at 95%, because I was able to weed them out during the phone call.
So while you may have a random parent call you out of the blue and not know much about your preschool, try to have the majority of those prospective parents be as well-informed as possible so when they call you, they’ll be ready to set up a time to take a tour.
Calling you is the next step to creating your preschool marketing plan, so keep reading to learn EXACTLY how to handle that phone conversation to get 95% of parents to commit to a tour.
STEP 2. CONVERT CALL TO COMMITMENT TO TOUR
So now you’re left wondering what’s next in the process of how to sign up preschool parents. You’re waiting (not-so) patiently for your first prospective parent to call.
When will they call? What will they ask? What should I say? How will I get them to take a tour? Will they end up signing up? I’m sure you have all these questions (and more) running through your mind!
No worries, though, I’ve been in your shoes before! And after talking to thousands of prospective preschool parents over the past several years, I’ve learned a few tips on how to successfully convert a phone conversation into a commitment to tour your preschool. I’ve even put together a complete
interview dialogue that you can use anytime a prospective preschool parent calls in to inquire about your preschool!
But before we get to the phone conversation dialogue (which you’ll want to print out and have easy access to anytime a preschool parent calls you) this is an excellent time to recall the information that people MUST know before they call you.
If you remember, you should always include the following items on your marketing materials:
- They need to call for a tour and you’re not a daycare
- Your class times, tuition, location, and website address
- Ages Accepted
If you ever get a phone call from anyone who hasn’t seen your marketing materials (i.e. got a referral from a friend or just called you after they found your phone number) you’ll want to make sure you include all those points in your conversation so they are up to speed. This is essential if you want to make sure you sign them up on the tour… don’t leave anything out!
I remember the first time I got a call about my preschool. I was so nervous and didn’t know how to sign up preschool parents… let alone what to say on the phone!
But over the next several years, I perfected that conversation so that I led the pace, tone, and content given. After literally thousands of phone calls, I can confidently say… I’ve got it down! Look below for my exact dialogue I still use to this day every time I get a call.
Each conversation will be different, but as long as you don’t leave out any of the crucial information in this dialogue, you’ll be helping every prospective preschool parent move steadily down the signing up process, without them even knowing it!
This also shows you how easily you can transition from answering a parent’s questions into scheduling them for a tour!
“I’d love to tell you more about us. How did you hear about us?
… Oh, excellent! I’ve been getting a lot of calls about [marketing tool]. Do you know any of our preschool parents? …
Not a problem. To make sure I have a spot, I’d love to know a little more about your child you’re thinking of enrolling so I can find the right class and see if we have openings. What’s your child’s name?
… And can you spell that for me? …
Thanks so much. And how old is he/she?
… Wonderful. You mentioned you saw our [marketing tool], so was there a particular class that worked well with your schedule and budget? …
Oh, good! We do have a spot left in our [class desired] class! And you saw that we’re not a daycare, right?
… Excellent! I’d love to tell you more about our preschool, so let’s schedule a tour so I can meet you and your son and make sure we’re a good fit for each other. …
I could meet with you on [day] at [time], or [day] at [time]. Which one of those times works best for you?
… Wonderful! So I am writing this down in my calendar, as we speak (and if you could please write this down in your calendar as well) for this [day] at [time]. Do you know where we’re located?
… Excellent! I’m going to write down [child]’s name in that [desired class] spot so you don’t lose it before we meet. That class is $[cost]/mo. The tour will take about 25 minutes, so please feel free to bring any other children you have as well. I’ll tell you all about the preschool, and at the very end, I’ll ask: ‘Would you like [child] to come to our preschool?’ If so, we’ll have you fill out a registration form and pay the $[cost] registration fee. It covers his school supplies and reserves your spot. Do you have any other questions for me before [day]?
… Great! And have you seen our website? …
Great! I’ll see you [day] at [time]! Bye.”
STEP 3. EDUCATE, WOW, AND ASK FOR SIGN UP
As you’re preparing for your first preschool tour, I’m betting you’ll feel pretty anxious about how to sign up preschool parents during the tour. You might even be worried about the questions they’re going to ask you.
But if you’re prepared in advance, and can actually answer those questions without parents ever having to ask them, you won’t find yourself having to defend your answers.
You’ll simply be stating how your preschool runs, and at the end of the tour, every parent should have the majority of their preschool questions already answered! After all, it’s all in the delivery, folks!
And after answering literally hundreds of questions myself, I’d be an idiot if I didn’t learn a thing or two about how to carefully craft what I say to alleviate a parent’s fear and help them feel at ease with putting their child in our care.
At the root of most of these questions, a parent is really asking: “Is my child going to be safe in your care?”
The tricky thing is: you can’t answer that question point blank, because that fear will never be alleviated with a simple answer.
It will come over time, as parents develop confidence in your program and abilities, and that confidence will only develop if they see that YOU are confident about your program and abilities! This is a very important point, so take note.
Before the family arrives, set out chairs in a comfortable location in your home. Pull out a few toys for the child(ren) to play with while you chat with the parents.
Have on hand:
- Yearly Calendar
- Policies & Procedures Handbook
- Registration Form(s) with clipboard and pen
- Other materials (i.e. T-Shirt, Welcome Package, etc.)
When the family arrives, greet them warmly and invite them to sit down. Ask them how they heard about you, and if they were referred by any preschool families (so you can give that family a referral credit).
Then ask the parents, “What are your goals for (child) for preschool?” This is a great opportunity to make sure that their expectations are in line with your goals. Listen to their answers, and talk about how you’ll help meet those goals.
Then say, “For most families, they don’t know quite what questions to ask, so if it’s okay, I’d like to tell you all about our preschool, and hopefully along the way that will answer most of your questions. Sound good?” Usually they’ll happily nod their heads.
Then you begin with telling a brief story about your preschool. I usually begin with, “My name is Joy, and I started my preschool 10 years ago…”
Then you move into talking about your preschool for 20 minutes. I’ve listed below the top 10 questions that you MUST answer during your tour BEFORE a parent even asks them.
Remember, take charge and answer the questions in your own way depending on your situation. Feel free to include additional information as well.
I’ve included brief sample answers below as well.
1. Are you licensed with the state?
“By getting and maintaining my CPR/1st Aid certification, state licensing, and continuing my education, I show my commitment to providing quality education to your child.”
2. What education and experience do you have to teach?
“With my knowledge and degree in Early Childhood Education and several years’ teaching preschool, your child will learn in a caring environment with developmentally appropriate activities and curriculum.”
3. How many children will be in my child’s class, and what is the staff/child ratio?
“With my small class sizes of only 8 children in each class, your child will feel more comfortable in his/her class and will gain close friendships with the other preschoolers. Similarly, my low staff/child ratio of 1:8 will help your child get lots of 1-1 attention from me.”
4. What is your teaching approach: teacher directed or child initiated?
“Because I have a good balance of teacher-directed and child-initiated activities, your child will have plenty of opportunities to learn and play, follow directions, socialize, experiment, and have fun.”
5. Do you have an open-door policy?
“My preschool has an open-door policy: meaning that you can pop in at anytime without calling first. We believe that once you see us teach, you’ll love us even more!”
6. What will my child be taught?
“I will be using several different curricula, including Handwriting Without Tears and Creative Curriculum to help build your child’s social, emotional, physical, and cognitive skills.”
7. What is your daily schedule?
“I have a consistent routine each day, so your child will feel confident with their place inside the class. Our familiar routine helps your child to understand what is coming next, which often facilitates easy transitions from activity to activity.” (Briefly go over schedule.)
8. Do you take field trips?
“I take several field trips through the year to help your child grasp fun concepts not possible during class time. There is no school that day, so you’ll meet us at the field trip location.” (Use this time to quickly review the yearly calendar for field trips, PTCs, meet ‘n greets, etc.)
9. How will you keep my child healthy and safe?
“We have distinct policies and procedures set up regarding health and safety, so your child will benefit from being in a safe, clean environment.” (Review your health and safety procedures.)
10. What is your discipline policy?
“We follow a 3-step process to help children learn conflict resolution skills. We first monitor the situation, to see if the child can work it out him/herself. If not, then we’ll ask the child what is wrong, and help him/her use words to work through the situation. If the situation does not get resolved, then we’ll redirect the child(ren) into another activity.”
Now that you’ve told them all about your preschool, it’s time to finish the process.
ASK FOR THE SALE
Once you’ve finished your spiel, ask them if they have any other questions. Usually most families, say, “No, you answered everything.” Then smile and say, “I try to.” Or, if they have questions, answer them as needed.
Then smile broadly and confidently and look them directly in the eye as you say, “And would you like (child) to come to our preschool?”
Usually most families energetically nod their head and say, “Yes!” Sometimes spouses might look at each other for that quick “I loved it… Are we good to go?” hidden look.
So once they say “Yes” then say, “Great! Let’s get you all squared away. Just fill out this registration form, and you can make your $50 registration check out to (preschool name).”
Hand them the clipboard with the registration materials on it, and say, “I’m going to play with your child for a few minutes while you fill this out.” This is a great opportunity to get to know their child, and for the parents to see you interact and play with their child.
When the parents are almost done, start cleaning up with the child by singing a fun clean up song.
Once they’ve given you their form(s) and payment, hand them their materials and remind them to read through your Policies & Procedures handbook thoroughly before coming. If the first day of school is still a few months away, remind them how you’ll be in communication with them before then so they know what to expect. Then walk them outside and say your cheery goodbyes!
I hope that as you take charge of the interview, you’ll be able to confidently craft the answers to these questions before they’re even asked!
Your confidence will shine through as you become more skilled at how to sign up preschool parents, and parents will be so grateful that you answered all their questions!
Hopefully, by using our Perfect 3-Step Sign-Up Formula, you’ll know how to sign up preschool students and you’ll sign up 90% (or more!) of your own calls!
Create a Preschool Handbook of Your Policies and Procedures
Mary Weiss
What I Love about the information in this article is that it walks you through each step of the process to the most important part of your business, the signing up of your students. Signing up students IS KEY, but that process can also be one of the most mind wrecking, and difficult stages in starting your preschool. See truth is, without any students signed up, there is no $$$, and without $$$, there is no preschool. Thanks again Joy for walking this path, and making it a whole lot simpler for the rest of us. I truly appreciate the sacrifice you made for us.
Ashley Gallien
Being a first time preschool owner and a online teacher at that. I had NO CLUE on what to charge as far as tuition payments and registration fees etc. so this section REALLY helped me out! I felt confident with my pricing compared to my experience and everything I had to offer my students and their families!!
Thank You!!!❤️
Rehanna Allen
This is such helpful information. I enjoy reading every bit of it. Some points I go back and read. This is good information. It’s getting me ready to dive into this. It is giving me a bit of confidence on what is right to do. It helps me take the questions out on whether I should do or should not do something. This is helpful.
Brittany Klop
All this information is great and will help anyone trying to start a new preschool
Rhonda McCarthy
Follow this formula and you will be on your way to signing up preschoolers.
seeta khan
What a breath of fresh air. work done for your great marketing strategies to put in place to be successful in this system.
Allisen Brownell
This is just what I need…I have such a hard time with this and I love the tips on this tricky topic. Bookmarked! I appreciate this great info. I feel so inspired to grow my preschool!
Jameisha
This is all I need. It just keeps getting better and better. What else is on here? Show me the recourses.
Cathy Terrell
This was a great refresher. I printed these pages out and made a poster that I can refer to anytime I need to start a new marketing campaign! Thanks for laying it all out so beautifully for us.
Dana Burton
These 7 steps really provide you a blueprint on how to get sign-ups for your preschool. I’m happy that you provide all the details we need to include on our marketing pieces.
Elizabeth Wright
Wonderful information to get your preschool filled! I love how you share the 7 pieces of information you should have on all your marketing materials! Weeding out those who wouldn’t be interested in your preschool before they even call helps save lots of time!
Felicia
Oh my goodness! This is a such a refresher and a great reminder to stay focused with pushing my content with parents for my students. Also a reminder to stay in my book and on the website as needed and to keep refreshing or updating my materials as needed. (lol)
Darlene Williamson
Useful information.
Geni Ainge Morse
This system works! I have signed up many students using this exact outline 😀
Nicky Cook
A detailed plan that progresses a potential owner from beginning and through to the end which can potentially grow your business without all the mistakes.
Tina
Definitely make a point to interact with the children if they come along on the tour! If the child feels comfortable there, that will help the parents feel more comfortable with the decision!
Lisa Wigdor
Great ideas for successfully managing time, marketing your program and assisting parents.
LisaRenee Fogarty
Very helpful tips here take notes!
Done for you formula with helpful script ideas.
April B
This is hands down the best information anyone could ask for! Wow just wow! Thank you so much! Making adjustments to my whole process! Thank you again!
Naomi W
This is great to know and I will be utilizing some of it in my daycare setup!
Saimah Hameeduddin
This is so specific and detailed and so very helpful. Even as someone who’s been working in the nonprofit school world for a while, I’ve been using some of these tips from Joy as we recruit new students and it’s been such a help.
Bryonna Harrington
Wow! You’re giving all of these golden nuggets away for free?! HOLY COW! This is awesome! This is the secret sauce to success. Grateful for this resource! I mean you have given us the perfect response! You will hang up the phone thinking… NAILED IT!
Chrissy
The real deal !!!!! This article, helps you , help yourself! Get a notebook out and answer these questions , I guarantee you have not thought about everything and definitely will learn something new here , take notes from the information in this article you need to answer these questions for yourself, before you talk to Any possible clients , So you can be prepared for Parent questions ???? Step it up With answers that are thought out, help yourself be the professional you are ! ! Effectively speak , about your program and policies, and be helpful and informative of what your program offers and doesn’t .
People will love ❤️ Your genuine responses And view you as the expert! Better yet refer you to friends and family
Thank you thank you for all the steps so helpful and time saving…
Lisa Lucas
Love it, live it, follow it because it works! Don’t settle for anything else! Time for change! Go after your dreams!! You’re a gem Joy Anderson!
Mya Phillips
So awesome to have this as a guide!! Wonderful information! Ask for the sale…love it! I really must do better with that one! I have been inspired!!!
Brenda
Wonderful and helpful information. It’s not hard to obtain the dream if you want it bad enough!!
Shana Weldon
You have really provided some true gems on enrolling students! This formula works!
LaShonda
Following these easy steps can help anyone become a successful preschool business owner if you stay the course. Doesn’t get any better than what Joy Anderson has provided she’s AMAZING!
Lori Sekol
I love the very specific method, as well as the reasoning behind it. Your experience is definitely helpful in determining what to say. Thank you for making it a non “salesman type” approach. Parents respect open, honest communication.
YummYee’ Cary-Boyd
OMGOODNESS!!!
PHENOMENAL!!!
OUTSTANDING!!!
Detail after Detail, ever single entry was mind blowing… Things I didn’t even know and EVERY question that I even thought about was already answered just by continued reading. Thank You, you out did yourself . Marvelous Job!!!
Janae
Great information I don’t think you left anything out! Amazing!!
Darlene Shank
This is similar to the way we do our sales pitch. I thought it was interesting that you included the price initially. Our marketing keeps it a secret. It gives me some food for thought. It will definitely be a discussion with the admin team.
Becky Hellebust
Don’t compromise! You’re strictly a preschool and refer them to a reputable daycare. Great words of advice. Simple, yet never would’ve thought that.
Vivian
Awesome resource! Definitely going to share!
Yuneisy
Not a daycare! I love this part. I will definitely be using these ideas
Valerie W.
This is amazing! Great advice for new owners who are trying to figurer out how to get started. This really makes things so much easier.
Tiffanie Watts
Nice equation for how to advertise preschool systems. I know many people that could use this, will definitely share your page with them.
Kerry P
Using these steps really helps. Sign ups do not happen just because you say I have a preschool. This article helps a lot.
Kari
I am not a “sell-y” kind of person either and I start to hide or vaguely tell people information just to be done. Great information to keep in mind for bringing in families.
Paula Farris
I love how each step of this process is carefully laid out and explained. Very helpful article.
Jessica Brown
Great info!! My mom and I had a state certified in home daycare for years and years. I love the visual chart that shows the steps. Very nice!
Christina
Cannot be more pleased with this step by step process! Great idea to set boundaries!
Krista
Very informative. Thank you for sharing!
Latoya
This method was a godsend! I am not a salesperson at all and tend to focus on building relationships through conversations and actions. This plan fits my style perfectly!
John, Achele Victoria
Quiet Educative, thanks
Cordelia Nkembo
I like giving them all the information allowing them to decide, it saves us time and energy as well!
Once they have all the information and they get in touch, it means it is more than likely a good fit for them! Love the strategy and info.!
Lena
So informative! Pure gold! The example questions/answers are awesome! This is great marketing! Breaking the whole process down makes it a lot easier to execute and certainly a lot less scary.
Meena S (Meena A on FB)
This makes establishing a preschool either online or in-person a less intimidating process through the 7 step sign up process as well as the 10 common questions parents are concerned with knowing before entrusting their child/ren with our care. Thank you Joy for this professional means of communicating and taking much of the guesswork out of starting up!
Jessica Coon
Great suggestions thanks!
Kathlene Burton
THIS PROCESS WORKS! I hated having to call or visit a center and feel like I was just another number in line. I have used this for 3 years now and my parents love the seamlessness and transparency!
Linda Morin
This method is the best, I am not a “sellsey” person at all, but this works for me, Thank you Joy!
Jenni Smith
Great simplified formula! I am very comfortable talking to parents but need to learn this specific “what to say” list!
Debbie Serrano
Good to keep in mind
Lana
I’m currently a SAHM, and I’ve always wondered what I would do for work once my kids are grown enough. After reading your post, I think starting my own preschool could be a very solid option. Thank you for all of your tips.
Courtney Priest
Thanks for the dialogue example.
Jayla
This puts me at so much ease of how everything should go! If both parties are cooperating we can set the kids for success.
Steph Gonzalez
This is another nugget of gold! Seriously, I feel more confident in signing up students now after reading this in depth article about the key sign-up points. Thank you for this!
Denyse Martinez
I like the step by step process of, how to successfully sign up preschool students. I like that you said that it important to be straightforward, so you get viable leads. By providing 7 key points, it helps guide owners step by step through the process. It helps preschool owners be professional & prepared to answer parents questions & get preschool parents signed up effectively.
Linda
This is GOLD right here!!! You’ve broken it down word for word! I am definitely going to use this trusted advice! Thank you!
Charon Davis
This is just the example I need to “sale” my preschool. The confidence is phenomenal!
Alice Harrell
Great information. Fortunately our preschool classrooms stay at capacity.
Nancy
This is a great reference source. I will show this to my Director. We are always looking for ways to bring in more students to our Preschool.
Alejandra
Very informational. It’s great to learn about the business and marketing aspect of a preschool. It is also before helpful on what to look for in a preschool when it’s time to enroll your child.
Karen James-Wilson
I work amazingly with kids; however, having conversations with parents is where my comfort ends, because I become tongue- tied or freeze up with making sure I don’t forget anything or making sure I’m keeping them confident in my abilities. This step by step guide makes me feel so much better with articulating myself more effectively.
Jen
What a wonderful and clear discription for this aspect of the business of preschool
Brittany Hutt
I can definitely relate to your car shopping story. I hate when the price isn’t listed. It’s great to see that you recommend listing the tuition so parents are able to make educated decisions.
Jill Dahm
Wow! I wish I had this list my first year! There are so many good points you have made! I felt anxious about putting our tuition out there but have come to agree with you 100%. It’s so annoying when a website doesn’t give you a price for the item you’re shopping for. This list is amazing! Thanks!
Angel
This is the part that I know the least about. Thank you for putting everything in one spot.
Mireddy Benet
Good resource, full of information.
Sue Koxlien
What a great article! I really appreciate the encouragement and tips here. It would really be amazing to own a preschool.
I especially like how you said to include that you are not a daycare. Although we all do similar things, there are differences and I think it’s important for potential clients to understand upfront the differences so they can be sure they are getting what they are looking for. 🙂
Eugina Fails
Very descriptive. As I am reading through I am checking off a list in my mind of my son’s in home preschool he goes to. I couldn’t find one thing that she doesn’t do. That makes me feel really good about the preschool I chose for him 🙂
Pamela black
These tips are so helpful. I’m going to print it out, highlight my favorite parts and what to say section, and keep on my desk next to the phone have at hand at all time. 🙂 🙂 THANKS!!!
(#GIVEAWAYENTRY)
Jessica Hunt
Thank you so much fir these simple steps and scripts, can’t wait to get started and grow my dream!
Kendra
Who doesn’t love a step-by-step guide?! This is definitely the hardest part of the business, so I just love love love having this!
Susan Pelofske
Wonderful step-by-step process outlined here! Thank you so much for sharing this!
Eilleen de Guzman
I will follow the formula and trust the process to help me sign up more students in my own online preschool. Thank you!
Kia Gray
I love the steps and advertising is so important when it comes down to business!
Karisa Day
My favorite part is the conversation example- that is a nice change to how I have had conversations in the past with future families. It is very straight forward and covers all the bases! I also love how it guides the parents to take the tour and sign up!
Richae
All I “heard” was a thousand students. Thank you Thank you for blessing me with ALL of these knowledge and resources. Having this platform at my fingertips gives me comfort as I build my preschool empire.
Nikida Norman
Love this! For those interested in opening up their preschool and those running one currently, we forget what works and what we need to have in place when trying to increase enrollment! Use the information, work smarter, not harder!
Beki
This is a great resource. I appreciate the explanation of the whys and how’s. Many people don’t realize all the work that goes into opening and marketing a preschool!
Nur Billur Tosun
So helpful step by step formula to the success.
Heather
A lot of work involved in opening up a preschool. I plan to homeschool 😍
Madiha Siddiqui
Really informative. It is so handy to be able to click on this website and have exactly what I am looking for with such ease. I have followed your method and it works! So it is not something that is just there but your steps give results!
Judith Bical Morano
Loving this absolutely, I’m planning to put up my own tutorial Center and this would help me a lot..step by step so easy to follow..so many wonderful tips and ideas.. so excited for my very own tutorial center..because I really do love children and really love my job being a teacher..I can say lots of possible things will happened especially with the help of this site..so thankful to have this..
Marilyn S. Galicia
Having a mentor is the key… Mentor equals Results!
Celeste Blackman
Great tools to use! Simply amazing
Amanda Lindsay
Informative!! I need this. Great info.
Oloniluyi Opeyemi Abosede
Thumbs up!!!!!!
I must say I love every bit of the information given here.
Jennifer Satterwhite
This is really good for owners to build their preschools and get to learn their families As well.
LaShonda
Best formula ever to be created! Simple, attainable, life changing.
Monique Reycasa
As a preschool owner, my favorite part about opening our doors is filling my school! It is so exciting to meet families and their children and letting them know what your program has to offer and what sets it apart from other local competition. These are great tips and this formula does work! Follow all these steps and you will be sure to get enrollment in no time! Another tip of advice is be personable and transparent, genuine and caring because remember these are their most precious gift.
Lisa
Starting a business is so exciting and there’s lots to do and learn. This is an amazing tool to fill your preschool and it really works!
Jen
The detail is invaluable….what to ask? what to respond…step by step…inch by inch.
Monique Moreno
I love this formula! Follow the script, don’t overthink it, and just be confident in your preschool.
Angel Sarmiento
This is like a step by step guide to sign for the preschool. All the important details are all here. AMAZING!
Jessica
Great tips to help take the guess work out to try to help enrollment. There are details that I would have not thought of myself.
Jalissa Michelle
I absolutely love this! This is very helpful to me as I am preparing to open my very first local preschool. It really helps me decide how I will market and to whom.
Catherine Parks
These resources are awesome and amazing this is going to help me out a whole lot when I can start back up into opening my preschool Business again ❤️
Catrina Mathews
Good to know how to grow your preschool!!! Useful tips!!!
Eboni Griffith
The best formula to get sign ups in my preschool! Love it!
April
Love the the questions that parents ask
Opeyemi
This is a blueprint tested and worked, and still working.
Sammy Bohannon
This Perfect Sign-Up Formula is the best way to get parents to say “yes” to your services and has helped me sign up kiddos.
Zena
These steps seem like full proof. I know when I look for stuff or services online, I want to know as much as possible without talking to someone in person. I love this because it takes the stress out of the marketing process.
Samico Chilton
All these resources just blow my mind. It is wonderful to have someone who cares so much about helping others succeed just as she has is a blessing. Coming up with the words to say to attract others to check out my website made my joy of becoming a preschool teacher more exciting! Joy Anderson and team thank you for all you do!
Bertha Rivero
Absolutely fabulous instructions on what and how to enroll children! I like how you give examples, words to use with parents. I also like your life story as an experience on how you made your preschool work. All the information is valuable and supportive. It definitely can motivate people to open a preschool business!
Carrie Cook
This. This is the scary part for me. Selling yourself and your services. Thank you sooo much for this step by step guide!
Angela
I have always wanted to own my own business and this has given me the headstart I need! Now, I am growing from teaching to business owner! One thing I love about this resource is understanding how to ask for the sale.
Joy Gibson
This is so informative! And simple. The part I love the most is the questions you might encounter. And how you will be equipped for them before they are even asked. This website thinks of it all!
Brittany Klabunde
It’s helpful to know that preschools are being equipped to educate children! My husband did very interested in starting a small private school, this is super helpful!
Brenda Morgan
This is a detailed blueprint of how to get sign ups for a preschool. Step-by-step directions and testimonials to show that it works! When I open my preschool, this will definitely be a source of information for me to move forward! This will go in my bible!
Heather
I love that you encourage having classes and prices listed! I never understood when specialists said to spend time trying to convince parents why they need your services. If it’s not in a family’s budget and can’t be worked in their budget, that’s okay! People don’t have time to waste these days. Thank you for this info!
Sharonda Gray
I’m truly blown away by how much information is available to anyone who needs resources on how to get started in preschool all on one site.
Susan Drexel
Great information! Everyone needs a place to start and this really gives a great step by step of “how to” for just about anyone to begin.
Morgan Carlson
Wonderful tips and ideas to help grow your preschool!
Kimberley Ann Hoodie
I can’t believe the resources we have out there for our preschool systems! We need to keep this blessing going!
Christine Marte
Be straight forward and offer specific information.