Social media can be one of your biggest tools to market your preschool, so make sure your preschool comes across professional on Facebook.
1. CREATE A FACEBOOK BUSINESS PAGE
Just like with your business email (Google Workspace) and your online listing (Google My Business) we are going to have you create only ONE Facebook business page for your entire preschool. Plus, if you have 2 business pages… that’s twice the amount of social media posts! No thanks!
And just like we explained with the email and listing… we want you to use your ROOT preschool:
- We PREFER you to use your local preschool as your ROOT preschool; if you’re starting as online but adding local soon, then do local
- The only reason you would use your online preschool as your ROOT preschool is if you won’t be creating a local preschool any time soon
You need a Facebook business page so you can:
- Run Facebook ads
- Boost posts
- Get Facebook reviews (you want these)
2. CREATE YOUR FACEBOOK GROUPS
Everyone will create 1 free Facebook group to build the know, like, trust factor and warm up potential preschool families until they sign up with you.
You will also create 1-2 group(s) for your local and/or online families.
3. CURATE YOUR FACEBOOK PERSONAL PROFILE
Once people see your social media posts, group posts/comments, and Facebook ads, they will click on your personal name to learn more about you. And YES, they will Facebook “stalk” you. (I bet you’ve done it to others, too!) They want to know if you:
- Are a real person
- Have a family
- Will be a nice preschool teacher for their child
- Are liked by others
- Are crazy
We know, we know… it seems like we just threw in that last one to be funny, but the truth is: These are parents’ CHILDREN we’re talking about here, so they want to make sure that the person they’re considering for their child’s preschool teacher is genuinely a nice person and not crazy. They also want to see that their child’s preschool teacher is relatable and someone they would like to get to know in real life.
If your Facebook personal profile says nothing (or very little) about you teaching preschool, why would they trust you to teach their child? That’s why it’s important to curate your Facebook personal profile so there’s a professional touch to your personal profile plus a nice balance of content between preschool, family, and hobbies.
We hope you’ve enjoyed learning these 3 ways to create a professional preschool on Facebook