Advertise Your Online Preschool Without Being “Spammy”

Your online preschool needs students, online advertising is the best option, but no one wants to come off as “spammy.” This post shows you how to advertise preschool online in a way that doesn’t even feel like advertising!

How Social Media Is Designed To Be Used

How do we use social media? We share pictures of the great dinner we cooked from scratch, we tell everyone about the cute things our children say and do, we announce our new job, our promotion, and our college graduation. We share our lives!

That’s what social media is designed for, a way to connect with people, to keep in touch with each other, a way to tell people about the everyday happenings that make up our lives. Our friends and family love to see what we are up to, they enjoy hearing about our children, they sympathize with our failures, and they cheer on our successes.

And they don’t like to be sold to. When we turn our newsfeed into one ad after another about our new business, people will tune out of our message. While they might have been excited about your preschool business, if you switch your feed to constant promotion, people will lose interest.

The Best Way To “Advertise” Your Preschool Online

But you still need to advertise your online preschool. How do you advertise your preschool online without being “spammy”? You document the process. From the first moment that you decide to start a preschool when you write a post that says, “Hey! I’m thinking of starting a preschool, it would look like this…What questions and comments do you have about that?”

When you set up your preschool wall, share a photo on Facebook. When you take a trip to the teacher store, share the moments in your Instagram stories. When you create a great felt board story to share with your students, post a video of you telling part of the story using your cute props.

Your friends and family will cheer you on. They will give you feedback. They will ask questions. They will share their concerns. You can continue to ask them questions about your new venture. And all the while, you will be gathering a treasure trove of objections that you can address in your marketing.

You will also be having a dialogue in the comments section. When someone says they are concerned that their child wouldn’t sit still for an online preschool class, you can address that concern. When someone asks how you will teach letter formation online you can answer that question, or, better yet, record a video of how you teach letter formation online and then share that on your feed.

And, eventually, when someone says, “Oh my gosh! That sounds amazing! How do I sign my kid up?” You can share a link to your website!

What About Actually Advertising Your Preschool On Your Personal Social Media Accounts?

If you have been documenting your journey, go right ahead and share that flyer. The people who have been following your journey will like it, comment on it, and maybe even share it! How do you advertise your preschool online without being “spammy”? By being real and simply sharing your life.