Is a home preschool better than a facility preschool? YES, and people will pay GOOD money for a home preschool. This post will show you why a home preschool is better than a facility preschool and how to convince parents of that as well!
A home preschool, by definition, is in a home. And because it is in a home it has the look and feel of a homelike atmosphere. It feels warm and cozy and comfortable. But is an in-home preschool just preschool classes a few times a week? Is it professional? Is it where parents want their child to be?
Preschool Prepares Children For Kindergarten
The main reason for a child to attend preschool is to gain the skills and confidence they need to succeed in school once they start kindergarten. But up until this point in their lives the child has probably been home with mom almost everyday of their lives. Parents know that kindergarten will be at a larger public, private, or charter school, but they may not be ready to leave their little one at that kind of facility just yet. Enter your in-home preschool.
What To Say In Your Preschool Marketing
Parents may be feeling the hesitation to take their child to a large facility preschool several times a week, but then they get a flyer advertising your home preschool. What do you say on that flyer to entice them to check out your program?
Your flyer needs to include words like homey, warm, homelike, and family. You need to paint a picture of a place where their child will be loved and nurtured while also receiving a premier education. The perfect home away from home to prepare their child before they enter the big school facility for kindergarten.
The Perfect Bridge Between Home And School
When parents come to tour your home preschool they will feel right at home, just as their children will in your preschool classroom. You will also wow then with your professionalism. You will have your centers set up, you will show them your age appropriate curriculum, you will talk about your policies and procedures, and all the while they and their children will see, feel, and experience the homelike atmosphere you painted on your flyer. When they leave your home, they will believe that your home preschool is better than a facility preschool for their child.