3 Powerful Strategies To Advertise Your Preschool On Facebook

If you’re struggling to enroll students in your preschool, pay attention to these tips as we explore how to advertise your preschool using 3 power strategies on Facebook. And two of them are free to use, and incredibly easy to do!

1. Post Consistently On Your Own Facebook Timeline

This is simple, but it works. As you’re going through the process of your preschool training, and taking steps to set up your preschool, document your journey on your personal Facebook Timeline. Facebook is designed for sharing your daily life.

Post a picture of your LLC registration (leaving off the personally identifiable information, of course) and tell them how excited you are to have registered XYZ Preschool as your brand-new business. Post any pictures of your preschool you have so far and be sure to talk about how excited you are to start teaching soon. Your friends and family will cheer you on as you build your empire and some of them may even enroll their children or share your information with their friends and family who have preschool aged children.

2. Join Facebook Groups Where Parents Of Preschoolers Hang Out… Then Contribute To The Conversation

Most Facebooks groups don’t allow advertising, but you won’t use them to advertise your preschool. What you do is answer questions, post valuable content, become the preschool expert that you are. After a while, people who are interested in what you have to say will become curious about what you do and “stalk” your personal profile, which you, of course, will have set up with a cover photo of your preschool business logo, information about your preschool, and with a “clickable” link to your bio, which has a link to your website. Viola! Free Facebook advertising using Facebook Groups.

3. Run Facebook Ads

This method of advertising your online preschool will cost some money, but done right you can very specifically target your ideal customer. When writing your Facebook ad use what Internet Marketing expert, Russell Brunson, calls “Hook, Story, Offer”

Start with an image of a preschool child using a computer, preferably smiling, maybe interacting with the screen in some way. Then write a one sentence Hook—something that will grab your audience’s attention and draw them into your story. Next write your compelling story that talks about your online preschool and why it is perfect for their preschooler. Close with an irresistible offer, also called a Call to Action, because it is where you encourage them to act on the information they just read. “Click here for your one-week free trial,” works well.

After they sign up for a free trial, use some of the training on this site to wow them so they will register their child for your class. Then keep delivering a top-notch product and exceptional customer service to keep them coming back.

Advertising your preschool on Facebook is easy, in some cases free, and very effective!